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Hengyuanxiang Founded in 1927, the old name of Chinese enterprises. Currently, the Nanjing Road in Shanghai Hengyuanxiang by a covering over 100 square meters of yarn shops in China have become a well-known trademarks, including knitting, apparel, home textiles, embroidery floss for the integrated enterprise. Group encompasses more than 10 wholly-owned subsidiaries, the alliance of more than 100 factories in China has more than 600 distribution, distributors, and over 5,000 sales outlets. Hengyuanxiang 2005 sales of nearly 40 billion, the annual sales value of 34 million cases, 40,000 were related industry personnel.
Hengyuanxiang Group is the world\'s largest enterprises, the use of wool -- amounted to 10,000 tons annually, the amount of more than 50 million U.S. dollars; It is also the world\'s largest enterprises started on the preparation of wool sales, output in 1996 reached a record high of 10,000 tonnes, 8,000 tonnes in the current stability.
Hengyuanxiang Chinese wool industry is not only a vital enterprise, but also by the industry as China\'s trademark use of the best brand asset management businesses. Brand persist and continue to create the \"first\" is a myth Hengyuanxiang add impetus to the market :
Hengyuanxiang 12 years in a row is the only one sponsored by the Chinese Football enterprises;
Hengyuanxiang is the world\'s first domestic wool owned enterprises;
Hengyuanxiang also have a new man\'s first domestic human enterprise database;
2005, Hengyuanxiang columns with CCTV ace \"the same song\", completed an unprecedented brand with a strong combination of media brands;
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After nearly 80 years of development, the country has won more than 90% of the Hengyuanxiang brand recognition. 1999, \"Hengyuanxiang\" acquired \"Famous Chinese Trademark\" title. 2001, the successful implementation of MBO Hengyuanxiang, at the time known as China\'s most successful and classic MBO cases. In 2002 and 2003, \"Hengyuanxiang\" reelection \"China\'s top 10 public loved trademark\" title. 2004, Hengyuanxiang been given the title of \"China\'s most cultural values of the 10 brands.\" In 2003 and 2005, \"Hengyuanxiang\" brand sweater, cashmere sweater has won the \"China brand\" title. 2005, released by the World Brand Laboratory\'s list of China\'s 500 most valuable brands, ranked 293 Hengyuanxiang, brand value 2.041 billion yuan.
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